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At this point no. But we are open to that if we have enough of our subscribers asking for it. Drop us a note to info@bartowvisitorguide.com if that interests you.
How did you arrive at the estimated 1.4 million annual visitors staying at our Bartow County Hotels?
Ah, the power of AI. We posed this question to Google Gemini: Based on how much hotel and motel taxes was collected in Bartow County in 2025, is it possible to break that down into how many rooms were booked in 2025 and how many guests might have been staying in those rooms?
The Response:
The State of Georgia typically takes 18 months to post updated figures like these so we will provide you information from the 2024 statistics.
Based on the hotel and motel tax revenue reported for 2024, it is indeed possible to work backward to estimate the number of rooms booked and the guest volume.
By taking the official 8% lodging tax rate and the revenue collected across the various jurisdictions in Bartow County, we can calculate the “Net Taxable Rent” and use industry-standard averages for the rest.
1. The Revenue Breakdown (2024)
According to the Georgia Department of Community Affairs (DCA) reports for the 2024 fiscal year, the tax collections were as follows:
Bartow County (Unincorporated): $2,532,228
City of Cartersville: $1,800,398
City of Adairsville: $351,712
Total County-Wide Revenue: ~$4,684,338
2. Estimating Room Nights & Guests
To find the number of “room nights” (one room booked for one night), we use the following math:
Since the tax is 8%, we divide the total tax revenue by 0.08 to find the total amount spent on rooms.
$4,684,338 ÷ 0.08 = $58,554,225 in total room sales.
The Average Daily Rate (ADR) for the Cartersville area in 2024 fluctuated between $95 and $125 depending on the season (higher during LakePoint tournaments). Using a conservative average of $110 per night:
$58,554,225 ÷ $110 = ~532,311 room nights.
In a sports-heavy market like Bartow (families traveling for baseball/volleyball), the average number of guests per room is typically higher than the national average, often around 2.2 guests per room.
532,311 room nights × 2.2 guests = ~1,171,084 “Guest Stays.”
Summary of 2024 Estimates
Metric | Estimated 2024 Total |
Total Room Nights Booked | ~532,000 |
Total Guest Stays (Nights) | ~1.17 Million |
Estimated Unique Visitors | ~468,000 (assuming a 2.5-night average stay) |
A Note on “Invisible” Stays
These numbers only track taxable stays. They do not include:
Stays over 30 days: In Georgia, hotel stays become tax-exempt after the 30th consecutive day (common for temporary workers or people relocating).
Short-Term Rentals (Airbnb/VRBO): While many now collect tax, some smaller operations or those in specific jurisdictions may not be fully represented in the primary “Hotel/Motel” line item.
Step A: Total Room Sales
Step B: Total Room Nights
Step C: Estimated Guest Count